ITA Leisure

The first Black-owned and woman-owned outdoor furniture and goods brand, founded on a simple truth: leisure is for everyone. ITA connects people more deeply to the outdoors through inclusive products and experiences that reestablish our connection to nature — starting with those who have the most to gain.

Company Website: https://www.italeisure.com/

Role: Brand, Marketing & Community Manager

At ITA I played a pivotal role through fostering strong relationships with target communities, supporting the founder in day-to-day business operations, cultivating strategic partnerships, and contributing to the overall growth and success of the company.

This multifaceted role required a blend of marketing, operational efficiency, and strategic thinking to drive engagement, enhance brand visibility, and optimize business processes.

Partnerships: Madewell, Topicals, Hikerkind, Corridor, Outlandish, Ten To One Rum, Ruby Hibiscus Water and more.